Home Substantial portion SoftIron Establishes Presence in Singapore as Part of Strategic Growth Plan | News

SoftIron Establishes Presence in Singapore as Part of Strategic Growth Plan | News


LONDONand SINGAPORE, March 22, 2022 /PRNewswire-PRWeb/ — SoftIron Ltd., the leader in purpose-built, performance-optimized data center solutions, today announced the formation of SoftIron Singapore Pte Ltd, an additional wholly-owned subsidiary of SoftIron Limited. , and the creation of a dedicated corporate facility located in Singapore town. SoftIron’s brand new office, located in the Central Business District (CBD) of Singapore will enable SoftIron to provide support to its regional customers in a high growth region for the company. The new facility will also serve as an anchor as the company plans to launch a dedicated supply chain tower to support its globally distributed manufacturing operations.

Singapore has become a lightning rod for SoftIron’s customer growth and as a globally distributed and locally integrated company, it is in our interest to engage in this region which can be leveraged as part of our company’s overall growth strategy,” said Jason Van der Schyff, Chief Operating Officer of SoftIron. “A significant portion of our customers have operations in the ASEAN territory, one of the fastest growing regions in the world for data infrastructure. The immediate need is to provide regional support to our customer base This will include a solution with the architects, technical sales and product development roles being sourced locally. Singapore provides SoftIron with an ideal location to establish our supply chain tower to support our existing and future manufacturing facilities – especially as we add critical mass with new facilities coming online. We look forward to using Singapore develop an asymmetric advantage in the countries where we engage.

Singapore has quickly become a point of strategic importance for SoftIron, with a growing number of our customers located there, as well as the technology leadership occurring in the region as ASEAN countries move towards digital transformation “, said Phil Straw, CEO of SoftIron. “We are excited about the benefits of having a Singapore presence provides SoftIron and we look forward to leveraging Singapore for the skills and supply chains needed to promote long-term sovereign resilience Singapore and surrounding areas where SoftIron operates. As ASEAN countries continue down the path of Industry 4.0 leadership, SoftIron will be there to help build transparency and resilience in how IT products are developed and produced. »

SoftIron operates from a number of geographically dispersed facilities, employing a primarily remote workforce to serve its global customer base. SoftIron currently operates through the UK, The United States of America, Germanythe Czech Republic, Australiaand New Zealand. SoftIron Limited, established in 2012, the parent company of the group is headquartered in London.

About SoftIron®

SoftIron® is the global leader in task-specific appliances for scale-out data center solutions. Their purpose-built premium hardware is designed, developed and manufactured in-house. They are the only manufacturer to offer verifiable provenance throughout the product lifecycle. SoftIron’s HyperDrive® software-defined enterprise storage portfolio operates at wire-speed and is custom-built to optimize Ceph. SoftIron simplifies the deployment of open source-based architectures by delivering an enterprise-class user experience but without software and hardware lock-in. For more information, visit http://www.SoftIron.com.

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